Product roadmaps, leveraging data, and defining churn goals | Framer’s Oscar Carlsson
Update: 2021-10-20
Description
Check out the full writeup here.
Topics discussed in this episode:
- Leveraging data across the entire stack: Empowering your teams across the board to take ownership of certain metrics will help create a data-driven culture, fostering experimentation and data driven decision-making
- Letting certain customers churn: Though it sounds counterintuitive, letting certain customers go is a good thing. You want to focus your efforts and resources on those customers that are going to provide a higher lifetime value
- Having an outcome-focused product roadmap: Rather than worry about different features and capabilities, Oscar described how the entire company was aligned about segmenting their buyer personas and the outcomes they were working toward. This led to a laser focus for the entire company to radically shift, not only the distribution channel, but their product itself.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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